The Ribera del Xúquer Tourism Promotion Plan aims to:
Structure the entire tourism offer of the region to create a sustainable regional tourism product that identifies our region, highlighting its uniqueness and essence.
To achieve this objective, the following actions will be carried out:
- Rehabilitate, adapt, and adjust existing resources so that they become part of the final product.
- Organize, involve, and promote associations and the creation of tourism companies.
- Raise awareness among the population.
- Marketing and commercialization actions.
Considering the importance of offering our product to a quality standard, training will be provided to dignify and empower tourism professionals, who are the human capital in direct contact with tourists.
All the actions carried out will promote and energize our territory, creating new jobs and employment directly or indirectly related to this sector.

COLLABORATION AGREEMENT BETWEEN THE DIPUTACIÓN DE VALENCIA AND THE CONSORCI DE LA RIBERA FOR THE DEVELOPMENT OF THE RIBERA TOURISM PROMOTION PLAN, 2024 FISCAL YEAR
Agreement PDGT 2024_Diputación de Valencia_Consorci de la Ribera
The total amount of the actions included in the 2024 PDT amounts to two hundred thousand euros (€200,000), including taxes.
The Consorci de la Ribera assumes responsibility for implementing the Plan’s actions, which, once executed, paid, and justified on time, will be financed by the signatory administrations of this agreement as follows:
- The Diputación de Valencia, through the Tourism Center, contributes a maximum of one hundred thousand euros (€100,000), charged to budget item 110 43200 46700.
- The Consorci de la Ribera contributes one hundred thousand euros (€100,000), charged to the corresponding budget items.